📈 Campaign Performance Dashboard
Monitor all your campaigns at a glance
⏱️ 10 min read
Dashboard Overview
The performance dashboard provides a bird's-eye view of all your email marketing metrics in one place, helping you quickly spot trends and opportunities.
💡 Pro Tip: Check your dashboard weekly to catch issues early and celebrate wins with your team.
Accessing the Dashboard
- Click Analytics in the main navigation
- You'll see the main performance dashboard
- Use the date picker to change the time range
- Filter by campaign type, list, or tag
Top Metrics Cards
The dashboard shows key metrics at the top:
Emails Sent
Total number of emails delivered in selected period
Trend indicator shows change vs. previous period
Average Open Rate
Mean open rate across all campaigns
Compare to industry benchmark (15-25%)
Average Click Rate
Mean click-through rate across campaigns
Target: 2-5% for most industries
List Growth
Net new subscribers (new - unsubscribes)
Positive number = healthy growth
Campaign Performance Chart
Visual timeline of your metrics:
- Line graph: Shows opens and clicks over time
- Bar chart: Campaign-by-campaign comparison
- Toggle metrics: Show/hide specific data points
- Zoom in: Click and drag to focus on date range
Top Performing Campaigns
See your best campaigns:
- Sorted by open rate, click rate, or conversions
- Identifies successful patterns to replicate
- Quick access to view full campaign details
- Filters: Last 7 days, 30 days, 90 days, or custom
Subscriber Growth Chart
Track your list health over time:
- New subscribers: Green line trending up
- Unsubscribes: Red line (keep low)
- Net growth: The difference between the two
- Growth rate: Percentage change month-over-month
⚠️ Important: If unsubscribes spike suddenly, investigate the recent campaign that caused it.
Engagement Breakdown
Pie chart showing subscriber segments:
- Highly Engaged (30-40%): Opens/clicks regularly
- Moderately Engaged (40-50%): Occasional opens
- Barely Engaged (10-15%): Rare opens
- Never Engaged (5-10%): No activity
Device & Client Analytics
Aggregate data across all campaigns:
- Mobile vs. Desktop: Percentage breakdown
- Top email clients: Gmail, Outlook, Apple Mail, etc.
- Operating systems: iOS, Android, Windows prevalence
- Optimization insight: Design for your audience's devices
Recent Activity Feed
Real-time stream of campaign events:
- Recently sent campaigns
- Subscriber actions (opens, clicks)
- New subscribers joining
- Unsubscribes
- Bounce notifications
Custom Reports
- Click "Create Custom Report"
- Select metrics to include
- Choose date range and filters
- Generate report
- Export as PDF or CSV for sharing
Using Dashboard Insights
Identify Trends
Are open rates improving or declining? When did the change occur?
Spot Problems Early
Sudden drop in engagement? High bounce rate? Address immediately.
Replicate Success
What do your top campaigns have in common? Do more of that.
Best Practices
- Review dashboard every Monday morning
- Compare current month to previous month
- Set goals and track progress toward them
- Share dashboard with team in weekly meetings
- Export monthly reports for stakeholders
- Look for correlation between actions and results
- Celebrate improvements, investigate declines