💧 Building Drip Campaigns
Create automated email sequences that nurture leads
⏱️ 18 min read
What Are Drip Campaigns?
Drip campaigns are automated email sequences sent on a schedule. They're perfect for onboarding new users, nurturing leads, or re-engaging inactive subscribers.
💡 Pro Tip: Plan your entire drip sequence before creating it. Map out the journey you want subscribers to take.
Step 1: Create a Drip Campaign
- Go to Campaigns → Create New Campaign
- Select "Drip Campaign" as the campaign type
- Give your drip campaign a descriptive name
- Choose the trigger (e.g., "When subscriber joins list")
Step 2: Add Email Sequences
Build your sequence by adding multiple emails:
- Email 1: Welcome email (Day 0 - immediately)
- Email 2: Value proposition (Day 3)
- Email 3: Educational content (Day 7)
- Email 4: Social proof (Day 10)
- Email 5: Call to action (Day 14)
Step 3: Set Timing Delays
For each email, specify:
- Delay: Days/hours after the previous email
- Send Time: Specific time of day to send (e.g., 10:00 AM)
- Time Zone: Use recipient's time zone or your default
Step 4: Add Conditions (Advanced)
Create intelligent sequences with conditional logic:
- If opened: Send follow-up content
- If clicked: Send special offer
- If not opened: Send re-engagement email
- If unsubscribed: Stop the sequence
Step 5: Test Your Sequence
- Add yourself as a test subscriber
- Run through the entire sequence
- Check timing, formatting, and links
- Make adjustments as needed
⚠️ Important: Once a drip campaign is active, subscribers already in the sequence won't see changes. Only new subscribers get the updated version.
Common Drip Campaign Types
Welcome Series
Introduce new subscribers to your brand (3-5 emails over 2 weeks)
Lead Nurturing
Educate prospects about your solution (5-7 emails over 1 month)
Onboarding
Help new users get started (4-6 emails over 2 weeks)
Re-engagement
Win back inactive subscribers (3-4 emails over 10 days)
Best Practices
- Start with a clear goal for your sequence
- Keep emails focused on one main message
- Use consistent branding across all emails
- Test different timings to find what works best
- Monitor open rates and adjust content accordingly
- Allow subscribers to skip ahead or opt-out