DripEmail.org

✨ Generating Email Content with AI

Use AI to create engaging email campaigns

⏱️ 12 min read

AI-Powered Content Creation

Generate email subject lines, body content, and calls-to-action in seconds using AI. Perfect for overcoming writer's block and speeding up campaign creation.

💡 Pro Tip: AI is a starting point, not a finished product. Always review and personalize generated content.

Using AI in Campaign Creation

  1. Create a new campaign
  2. Navigate to the email design step
  3. Click the "Generate with AI" button
  4. Enter your prompt in the dialog
  5. Click "Generate" and wait 5-10 seconds
  6. Review the AI-generated content
  7. Edit and refine as needed

Writing Effective Prompts

The key to great AI content is providing clear context:

Include these elements:

  • Purpose: What type of email (welcome, promotional, newsletter)
  • Audience: Who you're emailing (new subscribers, customers)
  • Key message: Main point or offer
  • Tone: Formal, casual, friendly, urgent
  • Length: Short, medium, or long

Example Prompts

❌ Weak Prompt:

"Write a welcome email"

✅ Strong Prompt:

"Write a friendly welcome email for new subscribers to our fitness app. Thank them for joining, explain the key features, and encourage them to complete their profile. Keep it under 150 words with an enthusiastic but professional tone."

AI Generation Options

What AI can generate:

  • Subject lines: Multiple options to test
  • Email body: Complete email content
  • Call-to-action text: Compelling CTAs
  • Variations: Different versions of same message
  • Personalization: Content tailored to segments

Subject Line Generation

Generate multiple subject line options:

  1. Click "Generate Subject Lines"
  2. Describe your email content in one sentence
  3. AI generates 5-10 subject line options
  4. Pick your favorite or combine elements
  5. Test different options with A/B testing

Common Use Cases

Welcome Emails

"Create a warm welcome email for new subscribers, introducing our service and next steps"

Product Launches

"Announce our new product [name] launching [date], highlighting benefits and special launch offer"

Re-engagement

"Write a re-engagement email for inactive subscribers, reminding them of our value"

Newsletters

"Create a monthly newsletter intro covering [topic 1], [topic 2], and [topic 3]"

⚠️ Important: Never send AI-generated content without reviewing it. Check for accuracy, tone, and brand alignment.

Refining AI Output

Make AI content your own:

  • Add specific details and data
  • Inject your brand voice
  • Include personalization merge tags
  • Adjust length to match your style
  • Add images and formatting
  • Strengthen the call-to-action

Regeneration and Variations

If you don't like the first result:

  1. Click "Generate Again" for a fresh take
  2. Modify your prompt to be more specific
  3. Request variations: "Give me 3 different versions"
  4. Ask for different tones: "Make it more casual"

Best Practices

  • Be specific in your prompts
  • Always review and edit AI output
  • Add human touch and personality
  • Verify facts and claims
  • Test AI content performance vs. human-written
  • Save successful prompts for reuse
  • Use AI to overcome writer's block, not replace writing

Next Steps